/* =========================================================================
   Value Creator by Valueships - landing page
   Pink + white + black/graphite only. Monospace eyebrows, plain headings,
   flat hairline layout. Built to embed in the Valueships site via <iframe>.
   ========================================================================= */

:root{
  --pink:#FF005E; --pink-600:#F0004B; --pink-100:#FFCCDF; --pink-wash:#FFF0F5;
  --ink:#101010; --body:#303030; --muted:#6b6b6b; --line:#D9D9D9; --white:#fff;
  --soft:#f6f6f6;
  --font-display:'Montserrat',system-ui,sans-serif;
  --font-body:'Lato',system-ui,sans-serif;
  --font-mono:'JetBrains Mono',ui-monospace,monospace;
  --ease:cubic-bezier(.22,.61,.36,1);
  --shadow:0 20px 50px -24px rgba(16,16,16,.28);

  --maxw: 1144px;
  --radius: 4px;
}

* { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }

body {
  margin: 0;
  font-family: var(--font-body);
  font-size: 17px;
  line-height: 1.6;
  color: var(--body);
  background: var(--white);
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
  overflow-x: hidden;
}

h1, h2, h3, h4 {
  font-family: var(--font-display);
  font-weight: 700;
  color: var(--ink);
  line-height: 1.1;
  letter-spacing: -0.01em;
  margin: 0 0 0.4em;
}

p { margin: 0 0 1rem; }
a { color: var(--pink); text-decoration: none; }
a:hover { color: var(--pink-600); }
strong, b { color: var(--ink); font-weight: 700; }
img, svg { max-width: 100%; display: block; }

/* ---------- Layout primitives ---------- */
.wrap { width: 100%; max-width: var(--maxw); margin-inline: auto; padding-inline: 32px; }
.section { padding: 76px 0; position: relative; }
.section--line { border-top: 1px solid var(--line); }

/* Monospace eyebrow / kicker */
.eyebrow {
  display: inline-block;
  font-family: var(--font-mono);
  font-size: 0.78rem;
  font-weight: 500;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--muted);
  margin: 0 0 18px;
}
.eyebrow::before { content: "// "; color: var(--pink); opacity: 0.7; }

.section-head { max-width: 720px; margin: 0 0 52px; }
.section-head.center { margin-inline: auto; text-align: center; }
.section-head h2 { font-size: clamp(1.9rem, 3.8vw, 2.9rem); margin-bottom: 14px; }
.section-head .lead { font-size: 1.12rem; color: var(--body); margin: 0; }
.lead { font-size: 1.12rem; color: var(--body); }
.center { text-align: center; }

/* ---------- Buttons (mono, near-square, pink primary) ---------- */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: 10px;
  font-family: var(--font-mono);
  font-weight: 500;
  font-size: 0.82rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  line-height: 1;
  padding: 15px 22px;
  border: 1.5px solid transparent;
  border-radius: var(--radius);
  cursor: pointer;
  transition: background-color 0.18s var(--ease), color 0.18s var(--ease),
              border-color 0.18s var(--ease);
  white-space: nowrap;
}
.btn svg { width: 15px; height: 15px; }
.btn--primary { background: var(--pink); color: var(--white); }
.btn--primary:hover { background: var(--pink-600); color: var(--white); }
.btn--outline { background: transparent; border-color: var(--ink); color: var(--ink); }
.btn--outline:hover { background: var(--ink); color: var(--white); }
.btn--lg { padding: 17px 26px; font-size: 0.86rem; }
/* Two-line CTA: small "see how it works" label above the main action */
.btn--stack { flex-direction: column; gap: 6px; padding: 15px 32px; line-height: 1.1; }
.btn--stack .btn__top { font-size: 0.72rem; letter-spacing: 0.1em; opacity: 0.6; }
.btn--stack .btn__main { display: inline-flex; align-items: center; gap: 10px; font-size: 0.95rem; }
.btn:focus-visible, a:focus-visible { outline: 2px solid var(--pink); outline-offset: 3px; border-radius: 2px; }

/* =========================================================================
   REVEAL
   ========================================================================= */
.reveal { opacity: 0; transform: translateY(16px); transition: opacity 0.6s var(--ease), transform 0.6s var(--ease); }
.reveal.in { opacity: 1; transform: none; }

/* =========================================================================
   HERO
   ========================================================================= */
.hero { padding: 72px 0 64px; }
.hero__grid {
  display: grid;
  grid-template-columns: 1.05fr 1fr;
  gap: 56px;
  align-items: center;
}
.hero h1 { font-size: clamp(2.3rem, 4.6vw, 3.4rem); margin-bottom: 24px; }
.hero h1 .accent, .accent { color: var(--pink); }
.hero__sub { font-size: 1.1rem; color: var(--body); max-width: 46ch; margin-bottom: 32px; }
.hero__sub b { color: var(--ink); }
.hero__cta { display: flex; flex-wrap: wrap; gap: 14px; margin-bottom: 32px; }

/* mono fact strip (pink, divider-separated) */
.facts {
  display: flex; flex-wrap: wrap; align-items: center;
  font-family: var(--font-mono); font-size: 0.8rem; color: var(--muted);
  letter-spacing: 0.01em;
}
.facts .fact { padding: 6px 18px; border-left: 1px solid var(--line); }
.facts .fact:first-child { padding-left: 0; border-left: none; }

/* Raw node-cluster accents (echo the Valueships artifact motif) */
.node-deco, .node-cluster { color: var(--pink); }
.node-deco { position: absolute; z-index: 1; }
.node-deco--tr { top: -22px; right: -8px; width: 92px; }
.node-deco--bl { bottom: -20px; left: -14px; width: 76px; }

/* Hero visual: static demo #1, a compact "value story" mini card */
.hero__visual { position: relative; }
.vstory-mini {
  position: relative; z-index: 2;
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: 14px;
  box-shadow: var(--shadow);
  overflow: hidden;
}
.vstory-mini__bar {
  display: flex; align-items: center; gap: 8px;
  padding: 12px 16px;
  background: var(--white);
  color: var(--ink);
  border-bottom: 1px solid var(--line);
  font-family: var(--font-mono); font-size: 0.76rem;
}
.vstory-mini__dot { width: 9px; height: 9px; border-radius: 50%; background: var(--pink); display: block; flex: none; }
.vstory-mini__name { margin-right: auto; }
.vstory-mini__tag {
  font-family: var(--font-mono); font-size: 0.66rem; text-transform: uppercase; letter-spacing: 0.06em;
  color: var(--muted); background: transparent; border: 1px solid var(--line); padding: 3px 8px; border-radius: 100px;
}
.vstory-mini__body { padding: 18px 20px; }
.vs-row {
  display: flex; align-items: baseline; justify-content: space-between; gap: 12px;
  font-family: var(--font-mono); font-size: 0.86rem; color: var(--body);
  padding: 10px 0; border-bottom: 1px solid var(--line);
}
.vs-row:last-child { border-bottom: none; }
.vs-row .vs-k { color: var(--ink); font-weight: 700; }
.vs-row .vs-v { text-align: right; }
.vs-row.vs-cut { color: var(--muted); font-size: 0.78rem; }
.vs-row.vs-cut .vs-k, .vs-row.vs-cut .vs-v { color: var(--muted); font-weight: 500; }
.vs-row.vs-total .vs-k { color: var(--ink); }
.vs-row.vs-total .vs-v { color: var(--pink); font-weight: 700; font-size: 1rem; }

/* =========================================================================
   STATS (why now) - hairline-divided row, mono numbers
   ========================================================================= */
.stats { display: grid; grid-template-columns: repeat(4, 1fr); border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.stat { padding: 30px 26px 30px 26px; border-left: 1px solid var(--line); }
.stat:first-child { border-left: none; padding-left: 0; }
.stat__num { font-family: var(--font-mono); font-weight: 700; font-size: 2.1rem; color: var(--pink); line-height: 1; margin-bottom: 12px; letter-spacing: -0.02em; }
.stat__txt { font-size: 0.94rem; color: var(--body); margin: 0 0 8px; }
.stat__src { font-family: var(--font-mono); font-size: 0.7rem; color: var(--muted); margin: 0; text-transform: uppercase; letter-spacing: 0.06em; }

.quote { margin-top: 40px; border-left: 3px solid var(--pink); padding: 4px 0 4px 26px; }
.quote p { font-size: 1.15rem; color: var(--ink); margin: 0 0 10px; }
.quote cite { font-family: var(--font-mono); font-style: normal; font-size: 0.78rem; color: var(--muted); text-transform: uppercase; letter-spacing: 0.08em; }

/* =========================================================================
   PROBLEM (4 tiles + aside)
   ========================================================================= */
.problem-grid { display: grid; grid-template-columns: 1.1fr 0.9fr; gap: 0; border: 1px solid var(--line); border-radius: var(--radius); overflow: hidden; }
.prob-list { border-right: 1px solid var(--line); }
.prob { display: flex; gap: 18px; padding: 26px 28px; border-bottom: 1px solid var(--line); }
.prob:last-child { border-bottom: none; }
.prob__ico {
  flex: none; display: flex; align-items: flex-start; justify-content: center;
  width: 32px; height: 32px; color: var(--pink);
}
.prob__ico svg { width: 30px; height: 30px; }
.prob h3 { font-size: 1.02rem; margin-bottom: 4px; }
.prob p { margin: 0; font-size: 0.92rem; }
.prob-aside { padding: 34px 32px; display: flex; flex-direction: column; justify-content: center; background: var(--soft); }
.prob-aside .node-cluster { width: 64px; margin-bottom: 20px; }
.prob-aside .big { font-family: var(--font-display); font-weight: 700; font-size: 1.4rem; line-height: 1.25; color: var(--ink); margin-bottom: 14px; }
.prob-aside p:not(.big) { margin: 0; font-size: 0.96rem; color: var(--body); }

/* =========================================================================
   METHOD (four-move method + ValueIQ note)
   ========================================================================= */
.method { display: grid; grid-template-columns: repeat(4, 1fr); gap: 22px; }
.move { background: var(--white); border: 1px solid var(--line); border-radius: var(--radius); padding: 26px 22px; }
.move__n { display: block; font-family: var(--font-mono); font-weight: 700; font-size: 2.1rem; color: var(--pink); line-height: 1; margin-bottom: 14px; letter-spacing: -0.02em; }
.move h3 { font-size: 1.02rem; margin-bottom: 8px; }
.move p { margin: 0; font-size: 0.92rem; color: var(--body); }
.valueiq-note { margin-top: 32px; text-align: center; font-size: 0.92rem; color: var(--muted); }
.valueiq-note b { color: var(--ink); font-weight: 700; }

/* =========================================================================
   VERSUS (why you cannot DIY) - fail panel neutral, win panel pink
   ========================================================================= */
.versus { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; align-items: stretch; }
.panel { border-radius: var(--radius); padding: 32px; display: flex; flex-direction: column; }
.panel--fail { background: var(--white); border: 1px solid var(--line); }
.panel--win { background: var(--white); border: 1px solid var(--pink); }

.panel__kicker { font-family: var(--font-mono); font-size: 0.76rem; font-weight: 500; letter-spacing: 0.1em; text-transform: uppercase; color: var(--muted); margin-bottom: 4px; display: block; }
.panel--win .panel__kicker { color: var(--ink); }
.panel__name { font-family: var(--font-display); font-weight: 700; font-size: 1.3rem; color: var(--ink); display: block; margin-bottom: 22px; }

.fail-item { padding: 18px 0; border-top: 1px solid var(--line); }
.fail-item:first-of-type { border-top: none; padding-top: 0; }
.fail-item h3 { font-size: 1rem; margin-bottom: 4px; color: var(--ink); }
.fail-item p { font-size: 0.9rem; margin: 0; color: var(--body); }

.win-layer { padding: 18px 0; border-top: 1px solid var(--pink-100); }
.win-layer:first-of-type { border-top: none; padding-top: 0; }
.win-layer h3 { font-size: 1.02rem; margin-bottom: 6px; color: var(--ink); }
.win-layer p { font-size: 0.92rem; margin: 0; color: var(--body); }
.moat { margin-top: auto; padding-top: 22px; border-top: 1px solid var(--line); color: var(--ink); font-size: 0.94rem; font-weight: 700; }
.moat b { color: var(--pink); }

/* =========================================================================
   PROOF (static demo #2: full case card + value spectrum)
   ========================================================================= */
.vcase {
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  box-shadow: var(--shadow);
  padding: 34px 34px 30px;
  margin-bottom: 48px;
}
.vcase__head { margin-bottom: 22px; }
.vcase__tag {
  display: inline-block;
  font-family: var(--font-mono); font-size: 0.66rem; text-transform: uppercase; letter-spacing: 0.06em;
  color: var(--muted); background: transparent; border: 1px solid var(--line); padding: 3px 8px; border-radius: 100px;
  margin-bottom: 12px;
}
.vcase__head h3 { font-size: 1.2rem; margin-bottom: 6px; }
.vcase__head p { margin: 0; font-size: 0.94rem; color: var(--body); }

.driver-table-wrap { overflow-x: auto; max-width: 100%; margin: 22px 0; border: 1px solid var(--line); border-radius: var(--radius); }
.driver-table { width: 100%; border-collapse: collapse; font-family: var(--font-mono); font-size: 0.84rem; white-space: nowrap; }
.driver-table th, .driver-table td { padding: 12px 16px; text-align: left; border-bottom: 1px solid var(--line); }
.driver-table thead th { background: var(--soft); color: var(--ink); font-weight: 700; text-transform: uppercase; font-size: 0.7rem; letter-spacing: 0.06em; }
.driver-table tbody tr:last-child td { border-bottom: none; }
.driver-table td:last-child, .driver-table th:last-child { font-weight: 700; color: var(--ink); }

.vcase__total {
  display: flex; flex-wrap: wrap; gap: 24px;
  background: var(--soft); border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 22px 26px;
  margin-bottom: 18px;
}
.vcase__total > div { display: flex; flex-direction: column; gap: 4px; }
.vcase__k { font-family: var(--font-mono); font-size: 0.72rem; text-transform: uppercase; letter-spacing: 0.06em; color: var(--muted); }
.vcase__v { font-family: var(--font-mono); font-weight: 700; font-size: 1.3rem; color: var(--pink); }
.vcase__metric { margin: 0; font-size: 0.9rem; color: var(--muted); }

.vspectrum { border: 1px solid var(--line); border-radius: var(--radius); padding: 30px 32px; }
.vspectrum h3 { font-size: 1.1rem; margin-bottom: 22px; }
.spec-row { display: grid; grid-template-columns: 110px 1fr 130px; align-items: center; gap: 16px; padding: 10px 0; }
.spec-name { font-family: var(--font-mono); font-size: 0.84rem; color: var(--ink); font-weight: 700; }
.spec-bar { position: relative; height: 10px; border-radius: 100px; background: var(--line); overflow: hidden; }
.spec-bar::before {
  content: "";
  position: absolute; inset: 0 auto 0 0;
  width: var(--w);
  background: var(--pink);
  border-radius: 100px;
}
.spec-val { font-family: var(--font-mono); font-size: 0.84rem; color: var(--body); text-align: right; }
.vspectrum__note { margin: 22px 0 0; font-size: 0.88rem; color: var(--muted); }

/* =========================================================================
   PACKAGES (three priced tiers + bespoke)
   ========================================================================= */
.pkgs { display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; }
.pkg {
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 30px 26px;
  display: flex; flex-direction: column;
  transition: transform 0.22s var(--ease), box-shadow 0.22s var(--ease), border-color 0.22s var(--ease);
}
.pkg:hover { transform: translateY(-6px); border-color: var(--pink); box-shadow: 0 18px 44px -24px rgba(16,16,16,.18); }
.pkg__n { font-family: var(--font-mono); font-size: 0.78rem; font-weight: 700; letter-spacing: 0.1em; color: var(--muted); margin-bottom: 10px; }
.pkg h3 { font-size: 1.08rem; margin-bottom: 16px; min-height: 2.4em; }
.pkg__price { font-family: var(--font-display); font-weight: 800; font-size: 2.4rem; color: var(--pink); line-height: 1; letter-spacing: -0.02em; margin-bottom: 10px; }
.pkg__meta { font-family: var(--font-mono); font-size: 0.76rem; color: var(--muted); text-transform: uppercase; letter-spacing: 0.04em; margin-bottom: 18px; padding-bottom: 18px; border-bottom: 1px solid var(--line); }
.pkg__why { font-size: 0.94rem; color: var(--body); margin: 0 0 14px; }
.pkg__for { font-size: 0.86rem; color: var(--muted); margin: auto 0 0; }
.pkg--bespoke {
  grid-column: 1 / -1;
  flex-direction: row;
  flex-wrap: wrap;
  align-items: center;
  gap: 16px 28px;
  background: var(--soft);
  border-color: var(--line);
  min-width: 0;
  max-width: 100%;
}
.pkg--bespoke .pkg__n { flex: none; font-size: 1.6rem; color: var(--pink); margin: 0; }
.pkg--bespoke h3 { flex: none; min-height: 0; margin: 0; width: 15ch; }
.pkg--bespoke .pkg__price { flex: none; margin: 0; width: 9ch; }
.pkg--bespoke .pkg__meta { flex: none; border-bottom: none; padding-bottom: 0; margin: 0; width: 12ch; }
.pkg--bespoke .pkg__why { flex: 1 1 220px; min-width: 0; margin: 0; }
.pkg--bespoke .btn { flex: none; }

/* =========================================================================
   TIMELINE (how it runs) - mono labels, pink dots + connector
   ========================================================================= */
.timeline { display: grid; grid-template-columns: repeat(4, 1fr); gap: 22px; }
.tl-step { position: relative; padding: 0 18px 0 0; }
.tl-step__dot { width: 12px; height: 12px; border-radius: 50%; background: var(--pink); position: relative; z-index: 2; margin-bottom: 18px; }
.tl-step::before { content: ""; position: absolute; top: 6px; left: 12px; width: 100%; height: 1.5px; background: var(--pink); z-index: 1; }
.tl-step:last-child::before { content: none; }
.tl-step__when { font-family: var(--font-mono); font-weight: 500; color: var(--muted); font-size: 0.76rem; text-transform: uppercase; letter-spacing: 0.06em; margin-bottom: 8px; }
.tl-step h3 { font-size: 0.98rem; margin-bottom: 4px; }
.tl-step p { font-size: 0.86rem; margin: 0; color: var(--body); }

/* =========================================================================
   RESPONSIVE
   ========================================================================= */
@media (max-width: 900px) {
  .hero__grid { grid-template-columns: 1fr; gap: 40px; }
  .hero__visual { max-width: 480px; }
  .pkgs { grid-template-columns: 1fr; }
  .pkg--bespoke { flex-direction: column; align-items: flex-start; gap: 14px; }
  .pkg--bespoke h3, .pkg--bespoke .pkg__price, .pkg--bespoke .pkg__meta { width: auto; }
}
@media (max-width: 860px) {
  .problem-grid { grid-template-columns: 1fr; }
  .prob-list { border-right: none; border-bottom: 1px solid var(--line); }
}
@media (max-width: 820px) {
  .versus { grid-template-columns: 1fr; }
}
@media (max-width: 700px) {
  .stats { grid-template-columns: repeat(2, 1fr); }
  .stat:nth-child(3), .stat:nth-child(4) { border-top: 1px solid var(--line); }
  .stat:nth-child(3) { border-left: none; padding-left: 0; }
  .method { grid-template-columns: repeat(2, 1fr); }
  .timeline { grid-template-columns: repeat(2, 1fr); gap: 28px 22px; }
}
@media (max-width: 560px) {
  body { font-size: 16px; }
  .section { padding: 52px 0; }
  .wrap { padding-inline: 20px; }
  .hero__cta .btn { width: 100%; }
  .stats { grid-template-columns: 1fr; }
  .stat { border-left: none !important; padding-left: 0 !important; border-top: 1px solid var(--line); }
  .stat:first-child { border-top: none; }
  .prob { padding: 20px; }
  .method { grid-template-columns: 1fr; }
  .vcase { padding: 24px 20px; }
  .vcase__total { padding: 18px 20px; }
  .vspectrum { padding: 22px 20px; }
  .spec-row { grid-template-columns: 76px 1fr 96px; gap: 10px; }
  .timeline { grid-template-columns: 1fr; gap: 26px; }
  .tl-step { padding: 0 0 0 28px; }
  .tl-step::before { top: 2px; left: 5px; width: 1.5px; height: 100%; }
  .tl-step:last-child::before { content: none; }
  .tl-step__dot { position: absolute; left: 0; top: 2px; margin-bottom: 0; }
}
@media (prefers-reduced-motion: reduce) {
  * { scroll-behavior: auto !important; }
  .reveal { transition: none; opacity: 1; transform: none; }
}