Prove your value in dollars, not just metrics
Your case studies say CSAT went up and hours were saved. A buyer cannot put that on a budget line. Value Creator turns those results into a defensible dollar number, benchmarked and adjusted, so the value reaches the price conversation.
Your proof is in the wrong units
Operational metrics win applause in a case study and then stall in procurement, where the question is always money.
is what a CFO can book from "CSAT went up 20 points". No dollar figure means no budget line.
difference in what the same product is worth to an SMB versus an enterprise. One hero number fits neither.
B2B deals slip to "no decision". A quantified business case is what moves a buyer off the fence.
Illustrative
is how most ROI calculators quote value. A number a buyer discounts on sight does not help you.
"The same product can be worth $18K to one buyer and $1.3M to another. Publish one average and you undersell the enterprise while overpromising to the SMB."
The value-spectrum ruleGreat results that never turn into money
Orphan metrics
Your stories stop at hours saved and satisfaction scores. The dollar value is left for the buyer to guess, and they guess low.
Nothing to self-quantify
A prospect cannot map "40% faster onboarding" onto their own P&L. Without their numbers, your proof stays someone else's story.
Gross calculators
Vendor ROI tools quote the theoretical maximum. A CFO has seen a hundred of them and mentally divides by five.
Value dies before price
When a rep cannot defend the number, they defend the discount instead. The margin leaks one deal at a time.
Four moves from a claim to a number a CFO believes
The same method behind every deliverable. It is the discipline, not the spreadsheet, that makes the figure hold up.
Variables
Name every input the math needs: deal size, team cost, hours, churn. These are numbers your buyer can estimate for themselves.
Drivers
Write one equation per benefit, in currency, split across cost, risk, revenue, and retention. Each driver names an observable metric.
Adjust
Apply a realization and an attribution haircut, shown as explicit lines. This is the move that turns a vendor claim into a business case.
Metric
Surface one before and after number per story. It is the proof a buyer trusts and the spine of a real case study.
Every value model is built by Valueships and handed to you as a structured file you own. No lock-in, and anyone on your side can inspect how a number was built.
The haircut is the hard part, and it is where DIY breaks
Vendor ROI calculators
They quote the gross maximum and skip the haircut, so the number reads as marketing. A buyer trusts none of it.
Generic AI prompts
No benchmark for what a realistic improvement even is, and no attribution logic. Confident numbers with nothing under them.
A spreadsheet
You can build the math once. Keeping it defensible, benchmarked, and owned in a schema you can hand to a client is the actual work.
Pricing scientists
150+ pricing projects behind the method. We know which improvement claims survive a benchmark and which fold.
A 7,000-company benchmark base
Your improvement claims are set against real ranges, not wishful ones. That is what makes the figure defensible.
Yours to keep, no lock-in
The model ships as an inspectable file the client owns. Reuse it across marketing, success, and sales.
We would rather hand you a smaller number a CFO believes than a big one they discount. That is the whole point.
One case study, rebuilt as a business case
A neutral example built with the real method. Every figure here is illustrative until it rests on the client's own data.
Acme, a mid-market SaaS on a monitoring tool
Published claim: "cut manual reporting and reduced churn on the base".
| Driver | Type | Equation | Gross / yr | Adjusted / yr |
|---|---|---|---|---|
| Cut manual reporting | Cost | 2 people x 8 h/wk x 52 x $60/h x 60% | $29,952 | x1.0 real x0.9 attr = $26,957 |
| Reduce churn on the base | Retention | $1.2M ARR x 15% at risk x 25% saved | $45,000 | x1.0 real x0.6 attr = $27,000 |
Metric to track: weekly hours on manual reporting, and gross revenue retention on the base, baseline versus after.
The same tool, four different buyers
A range of roughly $18K to $1.3M, about 70x. We show the spread, never a single average, and never a summed portfolio total.
Start with your marketing, climb to your sales floor
Three steps down the funnel. Each one reuses the value model from the step before, so climbing costs less than starting over. Prices are ex VAT.
Written Value Stories
Every case study on your site rebuilt as a quantified value case a prospect can self-quantify against.
For "our case studies do not convert or justify our price".
Tailored Value Communication
Each client sees their own number, built from their real usage. "You ran 480 surveys, saved about 210 hours, roughly $26K this year."
For "renewals are hard and clients forget the value they got".
Economic Value Estimation and Sales Collaterals
A calculator that pitches for you: a rep enters a prospect's numbers and out comes a defensible business case, plus upgraded collateral and value-selling training.
For "reps discount because they cannot defend the premium in a deal".
Bespoke
WTP validation, pricing-page AEO so AI assistants quote you right, and live per-account value dashboards.
Talk to usFrom your case studies to a number you can send a CFO
Inputs
Your case-study page, your pricing, and any real numbers behind the claims. Rough tiers are fine.
Value model
We build one value model of your drivers and set benchmarked ranges for every improvement claim.
Rebuild
Every story rebuilt with the four moves: drivers, haircuts, defensible total, and one metric to track.
Handover
A branded deliverable in HTML and PDF, plus the underlying value model. Yours to keep and reuse.